SEO and Leads

// Seo And Leads

1. SEO Services That Grow Traffic And Increase Revenue

If you’re looking for serious business growth, SEO, or search engine optimization is the strategy for you.

What is SEO? SEO is a digital marketing strategy that helps your website appear in relevant search results in search engines like Google, bringing more qualified traffic to your website. It involves various techniques, from using keywords on your pages to earning links to your site.

SEO is one of the best online marketing strategies to help your business improve its online presence, attract more traffic to its site, target qualified leads, and earn more conversions and revenue. That’s why SEO is a critical part of a successful business model.

However, SEO is more than just one strategy.

In fact, SEO is an umbrella term for many smaller techniques that work together to improve your Google ranking (or rankings on another search engine) to create an effective conversion and revenue-generating machine — your website.

1.1 Website SEO Audit

A website SEO audit serves as the foundation of your SEO plan.

Auditing your site allows your dedicated SEO expert to discover areas of improvement, as well as opportunities for your SEO strategy. That’s why our SEO specialists start with a technical SEO audit before building your plan.

As a part of your SEO audit, your dedicated account manager will look at the following:

Your website
Your website analytics
Your Google Search Console data
And more

For the best results and insight into your website, our SEO team uses a variety of SEO tools. With these resources, we can take a multi-pronged approach to your website SEO audit and provide your organization with a competitive SEO strategy.

1.2

Keyword Research

Without keyword research, you won’t rank or appear in the search results that have the highest chance of reaching your target audience. With any online marketing strategy, including SEO, it’s essential for your business to tailor your efforts to your ideal client or customer.

That’s why keyword research is critical to a successful SEO strategy.

It helps your company reach potential clients or customers by adapting to how they search. In your content, like a blog post or sales page, you use the keywords, phrases, or language that your audience does, which optimizes your content and persuades users that your company understands their needs.

For your company, that translates to phone calls, store visits, purchases, and more.

What is keyword research, though?

Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.

Using these key terms in important locations on your website will help you rank highly for those key terms in search engine results pages, which is a great way to get more site traffic, and ultimately convert more customers.

1.3

Content Creation And Implementation

Content is what ranks in search engines, so without it, an effective SEO campaign is nearly impossible.

Content creation is based on your keyword research and includes the terms that you deem to be the most important to your business and industry. Whether you operate your business online or offline, you can use content to reach and convert your target audience.

There are many kinds of content, from blog posts to online guides, and all are beneficial to your website.

For example, a manufacturing SEO strategy may use blog posts to reach business buyers in the early stages of the buying funnel and online guides for buyers in the later stages. With content, companies can target every stage of the buying funnel.

Here are some of the most popular kinds of content and how they can benefit your site visitors.

Blogs: Google loves fresh content, so naturally, blogs are a great option since you update and add to them often. Blogs are usually short pieces of content, around 1000 words or less, that give personal insight into an industry-related topic. People love to follow blogs because they contain helpful tips and personalized information for your target customers.
Service pages: Service pages are pages on your website that detail the services you offer. These are beneficial because potential clients love to read about what they’re getting before they commit. Your service pages are a great place to inform visitors about what’s included in each of your service offerings, pricing for those services, and more.
Product pages: Much like service pages, product pages give descriptions and images of the products that you offer. These pages inform users about the specific items that you sell and include information like dimensions, color availability, size availability, ingredients or materials, etc. These pages are important because they can really make or break sales depending on the information you provide.
Longform content: Longform content is content that is over 2000 words long, and it provides lots of useful, beneficial content to readers about topics related to your industry. For example, if you run a manufacturing business, you could write a longform article about a specific kind of material you use. The point of longform content is to be an extensive look into a detailed topic and provide the only resource a user should need to fully understand that subject.

With compelling and optimized content, plus specific keyword targeting and a dedicated SEO expert, Crosells can give your business a competitive SEO plan that provides a consistent source of revenue for your company.

1.4 On-Page Optimization

On-page SEO is an essential part of all SEO strategies. Whether you’re looking to appear in Google searches (or search results on other search engines, like Bing or Yahoo!), you need to optimize your site for on-page SEO factors.

For some background, on-page SEO refers to performing SEO on your website.

That means you’re focusing on factors like the content, speed, and design of your webpages. SEO strategies can also target off-page SEO features, which our SEO packages do. You can learn more about off-page factors on this page or explore our beginners guide to SEO.

Now, as your SEO service provider, we take a 360-degree approach to on-page SEO by focusing on:

Page speed

If your page doesn’t load in three seconds or less, you can bet that some users will navigate away from your page to find another resource that loads more quickly. Page speed is an important SEO factor because it not only helps users to have a good experience, but Google also appreciates it if your pages load quickly.

Inclusion of multimedia:

If you only have large walls of text on your website, your readers will likely become bored and grow unengaged with your content. To avoid this issue, and to keep users on your pages for longer periods of time, use elements like images, graphics, and videos. When you include these interactive elements, you allow users to become fully engaged with your content.

Responsive on all devices:

To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures look great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website.

Quality of your content:

Speaking of high-quality content, you need to create it if you want to receive high-quality links. You need to ensure that your website provides content with a high word count (Google loves long content), easy readability, fast load speed, and unique information. These all send great signals to Google and help you to rank higher in results pages.

These are just three of the many on-page SEO tactics our digital strategists use to optimize your website as a part of our SEO marketing services. If you’re interested in learning more, check out our on-page SEO or download our handy checklist for on-page SEO!

2.How Can SEO Campaign Management Services Help Your Business Grow?

With all this talk about the positive effects of SEO management, how can you know for sure that it’ll help your business thrive and grow? Though there is no crystal ball to give tangible figures of how much your business will grow with SEO services, you can rest assured that your site will jump in search engine rankings, earn more traffic, and convert more customers.

Here are a few reasons why:

When you target important keywords correctly, you’ll have better placement in results pages. When you find a specific keyword that is important to your business and your industry, you want to target it with your content, your meta tags, your alt tags, and your URL. That means you include that keyword in these important places so that you have the best chance of ranking for it when someone searches the term within Google.
When you rank highly for an important keyword, you’ll get more site traffic. Studies show that the first position on results pages gets over 25% of clicks, while the second position receives around 15%, with decreasing numbers from there. The top position truly is a prized location in search, and if you can get there, you’re going to see an increase in site traffic.
When you boost site traffic, you’ll see an increase in conversions. When more people visit your site because of your high rankings in search results, it means that you’ll also earn more conversions. If your page ranks in the first position of organic SEO results, it’s there for a reason —you’ve created a page, like a blog post, that is informative, high-quality, and provides everything that a user is looking for when they search for the targeted keyword. When people click on your page, since it’s so high quality, they’ll be more apt to spend time on your site, and there’s a higher possibility that they will purchase your products or services.
Increased conversions pave the way for a growing business. When your conversions increase, it means your SEO campaign is successfully driving results, like by ranking in high-value search results, and that your business is thriving. The more thriving your business does, the more potential it has to grow.

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深圳市蜻蜓国际商务有限公司
Room 1006, Block C, South Phase, Long Guang Nine Diamond Business Center, Shenzhen

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Online New Tech S.L.
CIF: B40653826 Carrer de l'Almirall Cadarso, 26, 46005 València

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