Email Marketing Example
Although email is an old channel from the Internet era, it is still popular. According to Statista, use of the channel tends to grow at a rate of 2% to 3% per year through 2023.
The main reason? Popular preference.
An Adestra survey shows that 73% of millennials prefer to communicate with companies through this platform. The good news? A DMA Insight study shows that 99% of consumers check their email daily.
With so many people connected in this channel, you’ll be able to get closer to your consumers. On top of that, email marketing has a very high ROI.
For every $1 spent, the average return on investment for email advertising is $40.
To overcome this return, you need to consider four areas: getting qualified subscribers, engaging your public, keeping your audience on an email base, and finding some automation tools to help with the process.
The first point, getting qualified subscribers, is something your business will do organically by providing quality content to your audience. The main rule here is: never buy an email list from someone else.
Those people never allow you to talk to them, and beyond that, they may not even be interested in what you are doing. Therefore, you need to build your list from scratch based on the people who are interested in what you have to offer.
Once you’ve found those qualified subscribers, you need to nurture them with relevant content. But be careful: don’t send them a lot of emails. Segment your list based on characteristics and personal interests. After that, put together a calendar containing all the messages you will send. Send occasional ads and never spam your list.
To make all this easier and more precise, rely on automation tools. This way, you can program nurture processes and newsletters that will be sent automatically on the dates and times you track.
You can also segment your list to ensure that your audience moves through the channels, taking content to each stage of the buyer’s journey.